Brands

Born in Milan in 2020, NOT AFTER TEN is the women's clothing brand by Veronica Ferraro, an influencer with 1.4 million followers on Instagram.

In 2021, the brand launched a Capsule Collection of performance clothing for fitness exclusively on YOOX, followed by the Limited Edition of colorful and cruelty-free coats and accessories in collaboration with Too Cool For Fur, an icon of sustainable and eco-friendly style.

The brand's mission is to design and create garments that become must-haves for all fashion addicts like Veronica, attentive to new trends and looking for a sophisticated yet glamorous style at the same time.

The Sunrise Bodysuit is the iconic garment of the Not After Ten by Veronica Ferraro brand and is representative of Veronica's style. Made of high-quality Made in Italy stretch tulle, it guarantees comfort and elasticity. It was designed following all female shapes.


The objective of the New Collection “BAE-BEFORE ANYTHING ELSE COLLECTION” is to enhance the beauty and body of every woman. The aesthetic that dominates the New Collection is characterized by street chic, loose and flowing silhouettes. A union of rigor, softness and transparencies, offering day and evening models inspired by Veronica's taste. The design is bold, geometric and minimal. The color palette highlights notes of green, black and cinnamon. The different high-quality Made in Italy fabrics such as satin, imitation leather, tulle and tartan are mixed to create a universe of elegance signed by Not After Ten.